THE CHALLENGE
I was able to successfully create a brand for lmtd that is both simple and effective. lmtd is a store that offers original shoes and street-style clothing from well-known brands, and I aimed to incorporate the essence of the brand into its visual representation. I chose to utilize free street style in the creation of the logo and identity, which allowed me to establish a clear and recognizable identity that would appeal to lmtd's target audience. I am confident that my accomplishment in building this brand can contribute to the business's success by increasing brand awareness and customer loyalty.
Junaco, an L.A. based duo comprised of Shahana Jaffer and Joey LaRosa, reached out with the compelling opportunity to create an entire virtual 3D space to accompany their upcoming album Blue Room. The overarching vision for the project was to create a holistic experience which would immerse the listener into their music.
CONCEPT & CREATIVE DIRECTION
The virtual space aimed to capture a mesmerizing and tranquil place where people could rest peacefully wrapped in the golden rays of the sun, comforted by the abundant companionship of nature. The initial inspiration came from Junaco’s brand image; warm, ethereal, breezy, and contemplative. The message of the song "Blue Room" reinforced the idea of staying grounded, which was further reflected in this project. The virtual escape aimed to create an oasis that was a respite from the monotony of everyday life. A key element of the spaces was invoking a reverence and gratitude to all that surrounds us. The spaces are an attainable sanctuary, reflective of personal spaces such as attics, greenhouses, conservatories, lounge areas, and anywhere that is kissed by the sun. In this way, the audience is implicitly reminded to stay grounded and find calm within the ordinary, calling back to the messaging in “Blue Room”.
