THE CHALLENGE
Raf Waters awarded me the challenge of bringing to life Raf's new brand purpose through a unique redesign of products.My work resulted in a universe that openly expresses Raf Water iconicity, and elevated experience, and tributes to its KSA roots.The purple color has been used as another way to pay tribute to the region.We crafted an ownable and premium universe, articulated around 3 pillars: authentic taste, cultural & natural beauty.
